Internet marketing and SEO have come a long way over the last few years. At the start of the internet there was just plain old school print, TV and media used to get the word out about your website. Now with hundreds of millions of surfers on the internet the promotion of your website for traffic and growth is done with marketing techiques that are done via the internet. These techiques are designed to get you more traffic, that turn into potential customers and higher ranking of the pages of your website in the search engines. Becoming on the first couple of pages will increase your traffic and sitablility to all the potential customers that are searching the internet for the keywords that match the niche of your website. Lately the way to make your website have more relavence in the internet is through the aquiring of Google Page Rank. Page Rank is a calculation of a computer that determines your importance on the internet. The higher the PR number the more important your site is considered on the internet. One of the ways to increase PR is through links from other sites. This growing marketing speciality of your website is being done by Reciprocal Consulting. ReciprocalConsulting.com is a company that can market your business on the Internet. By getting these links from other sites, best if have PR, maybe a two to a seven PR ranking. Having these high PR back links over time will increase more important in search engines.