Businesses today need to take advantage of every media source that is out there. We are fortunate to be able to get the word out regarding our businesses from many sources. We no longer have to sit and wait ad hope for business it is our jobs as business owners to get the word out there in as many avenues as possible bringing in potential customers from everywhere. Retaurants are a good example. If people know you are there and perhaps what your specials are they will come. This is where Restaurant Social Media Marketing really comes in. Getting the most points of presence where ever you are advertising. A media marketing team will have the Statistics on what works and where so you can benefit the most from your advertising dollars. They can help you to find your target audience and appeal to them.